The NAP Ecosystem (Name, Address, Phone)
AI models are built to avoid risk and ambiguity. Inconsistent business details create entity confusion, which destroys your Playa del Carmen visibility.
The Logic (PDC Reality)
If your address is listed as "Av. 10" on Instagram, "10th Avenue" on your website, and "Calle 10" on Google Maps, the AI assumes they are separate, unverified locations. Consistency is the anchor of local entity authority — especially critical in Mexico where street naming conventions vary.
The Technical Checklist
- Google Business Profile (GBP): This is your primary source of truth. Ensure your address matches here exactly — use the official Playa del Carmen street format.
- Website Footer Alignment: Copy the address from your GBP profile character-for-character into your website footer.
- Directory Match: Check and clean up listings across secondary profiles (Instagram, TripAdvisor, Yelp, Mexico-specific directories).
AEO Academy Resource Index
| Tool | Resource Link | Audit Use Case |
|---|---|---|
| Google Business Profile | google.com/business | Configure GBP parameters and PDC address strings. |
| Moz Local | moz.com/local | Audit NAP directory discrepancies across the web. |
| Schema Validator | validator.schema.org | Verify structured schema data formatting. |